Asda offer cheap IVF drugs
Filed under: IVF — Alan @ 4:23 am
Asda, the large supermarket chain, has announced that they will offer fertility drugs for sale without a profit, with the belief that it will cut costs for patients by hundreds of pounds. The grocer announced that their decision was based on a move to establish their pharmacy as one of the most competitive in the UK.
According to research conducted by Asda, around 63% of people are not aware that prices for private prescriptions vary depending upon which pharmacy they are filled at with an overwhelming amount of people, 76% to be exact, only using one pharmacy for every prescription.
The survey also revealed that a little over 90% of people had never taken the time to compare prices of prescriptions from different pharmacies.
Asda pharmacy has set its price of the fertility drugs at £1,171.41, which it claims will save most consumers around £820 compared to purchasing the drugs at a high street chemist.
At the moment, 71% of PCTs offer patients one or two free IVF treatments, after which most women choose to pay for one cycle or more out of their own pockets.
John Evans, the Asda superintendent pharmacist, stated that the IVF postcode lottery means that many women are forced to pay a high price if they need to continue on with IVF treatments. As over 80% of Asda’s customers are women, they felt it was only naturally to help reduce the high cost of IVF by offering the accompanying medication at a low cost.
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